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February 2023

Saudat Salah Abdulbaqi

University of Ilorin, Ilorin, Nigeria


Olamilekan Qayum Omidiji

University of Lagos, Akoka, Lagos, Nigeria


Abdugaffar Arikewuyo

University of Ilorin, Ilorin, Nigeria


Ahmed Arikewuyo

Summit University, Offa, Nigeria


Individuals are sometimes confronted with challenges beyond their financial coping capabilities, thus requiring external aids. The traditional mode of funding such needs in parts of Nigeria include, exploring personal connections and networks, physical appeals to motorists with a display of the pitiable condition of the sufferer as testimony to the claim or through practical begging for cash droppings in boxes or tins bearing the sufferer’s picture. However, some charity givers have grown skeptical of such collectors just as appeals to philanthropists is beginning to yield minimal positive results. Advancement in the popularity of various interactive platforms have led to charity campaigns been taken to the internet environment for crowd funding. The efficiency of the online campaigns manifest in increasing number of projects being executed by groups, thus, adding value to the lives of the indigents. Although studies have examined the role of information description on the success of crowdfunding, not much has been done to assess the impact of the campaign creator’s credibility on the willingness of donors to contribute to crowdfunding which is the focus of this study. The study, through an online survey, obtained data from members of two online platforms that are notable for their humanitarian activities using snowball sampling technique. A regression analysis of data from 217 respondents reveal that, the credibility of the fundraiser accounts for 11.5% of the funder’s willingness to donate to charity online. Thus, offering more insight into legitimizing online crowdfunding campaigns for social purposes and contributing to the credibility and trust transfer discourse.           

Keywords:  Credibility, Crowdfunding, Charity, Willingness, Trust

Ala Omar Mohammed Ba Wazir

International Islamic University of Malaysia


The third person effect theory postulates that people would underestimate media effect on themselves but overestimate the media effect on others. A “reverse” third person effect happens when the intended impact is perceived to be desirable or positive on oneself. This perception is sometimes referred to as the first-person effect claiming that people perceive greater communication influence on themselves than on others. This article utilized TPE theory to explore how the Yemeni students in Malaysia perceive the effect health warning of COVID-19 and MCO instructions on self, family and friends compared to Malaysian citizens. This study employs a quantitative research design through the use of a questionnaire as an instrument for its survey involving 152 Yemeni students from various Malaysia universities. This study found that the respondents perceived COVID-19 and MCO instructions of adopting social distancing and adopting cleaning hands to have more impact on self, family and friends than on others. The acceptance of the messages means that the students considered the messages positive, desirable and helpful. This leads them to perceive the effect on self-more than on others which reflects first person effect. The role of social distance and education of this reversal in third person perceptions are discussed.    

Keywords: Third person effect, first person effect, COVID-19, MCO instructions

Lavanya S. Chandrabalan

SEGi University, Malaysia


Tak Jie Chan

Multimedia University, Malaysia


Sheena Vajaindran

HELP University, Malaysia


Crises are inevitable and they can happen at any point in the organization process. Thus, it is worthwhile for the organization to identify the early plan or potential risk occurring within the organization. The unforeseen Covid-19 pandemic has caused the economy to fall into recession and has impacted many businesses, particularly small and medium enterprises (SMEs).  In Malaysia, during the implementation of the Movement Control Order (MCO) on 18 March 2020, where many SMEs were not able to survive throughout the MCO. The objective of this research is to explore the implications of Covid-19 during MCO on advertising SMEs from the lens of crisis management and communication perspective. This research applies a qualitative approach conducted through virtual semi-structured interviews with seven selected key employees in an advertising SME. In summary, the impacts of MCO on SMEs are identified as early detection, operational disruption, clients’ relationship, and employee relations. This information serves as a guideline and learning outcome for other SMEs in Malaysia. This study also recommends few suggestions for future research work. This has called upon the management, especially the public relations or corporate communication department to look for strategic solutions to safeguard the organization’s reputation and maintain its survivability.

Keywords: Organizational crisis management, Crisis communication; Covid-19; Movement control order, Strategic Corporate Communication

Maizurah Khathu Abdul Hamid

INTI International College Subang, Malaysia


 Lucinda Joseph

INTI International College Subang, Malaysia


Nur Rohani Maswari

INTI International College Subang, Malaysia


Individualised learning is the fundamental facet in acquiring knowledge through one’s personal experience and learning. It addresses specific teaching methods, instructional strategies and specific assessments requirements, which are believed to achieve a beneficial outcome to the learning ability of students at their own pace. In mass communication education, project-based learning provides opportunities for students to combine classroom knowledge and real-world industry experience that centres around their own interest and skills. Reflective report, when written from the student’s point of view, is an assessment tool that can leverage the advantages of project-based learning by giving academician insights on the progress of the student. To date, there has been little research on the best evaluation method for project-based learning in mass communication studies. The paper will focus on analysing reflective report as a tool to indicate individualized learning in mass communication project-based module. This research uses data collected from students' reflective report scripts using qualitative content analysis method. The coding for this research was drawn from Gibb’s reflective cycle model. A total of 25 samples (n=25) with a summation of 236 codes were analysed using deductive reasoning methods. The result of this study shows that students can describe their personalised experience, attain goals and evaluate their own progress, so reflective report can be used as an evaluation tool to track individualised learning. This study concludes that students who attempted project-based module are able to set their own learning path and pursue their own goals based on their interest and skills.

Keywords: Individualized learning, mass communication education, reflective report, project-based learning, assessment

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